Our Inspiration

On a summer holiday in Italy, I spotted a beach bag with a bold blue cotton twist strap and bold blue writing on it. It caught my eye immediately as I had never seen something quite like it. This sparked my hunt to find and design my own unique bags with the signature cotton strap for everyone else - so that everyone has the possibility share the joy of having a funky bag to hand with its own unique twist.



When sourcing the products it was extremely important to us to ensure that sustainable practices were being used when producing the bags. 

  • All the products are inspired by local cultural traditions and are made using sustainable practices in the heart of Marrakech, Morocco. 

All bags are 100% handmade.

  • Each item has been individually crafted using traditional techniques of the skilled artisans of Marrakech.

All the products are made from natural materials.

  • All the materials are made from sustainable materials. The classic beach bag is made from palm leaves and cotton.